Four Corners was founded to create authentic connections beyond beer, rooted in Texas and Latino culture. Since brand inception, I served as Creative Director for over a decade, developing the identity and establishing the strategic foundation that brought it to life.
- Brand Identity
- Brand Strategy & Positioning
- Creative Direction
- Design Direction
- Custom Illustrations + Fonts
- Packaging Design System
- Experiential Design
- Campaigns
- Social Media Strategy
- Asset Creation for Digital + Retail
- Branded Merch
The name "Four Corners" comes from an intersection in Oak Cliff, Dallas, known for its vibrant and inclusive cultural vibe. To honor this locale, the logo featured a "yard bird, but proud bird" perched atop a weathervane, claiming a voice in Dallas and beyond.
From the iconic rooster and loteria-style branding, a distinctive identity emerged. Explore a decade of work in the images.
- Scaled from local startup into one of Texas’ top 10 craft breweries.
- Successfully positioned the brand for acquisition by Constellation Brands in 2018.
- Earned two DSVC Gold awards for packaging strategy and design.
