Sips by is a subscription box service centered on tea discovery through trial. To expand that experience into retail, we developed themed Tea Kits curated from members’ top-rated teas. A custom packaging system and refreshed identity brought visual harmony and made tea discovery approachable and giftable.
- Packaging Design System
- Product Design & Development
- Brand Identity Refresh
- Brand Strategy & Positioning
- Messaging & Voice Refinement
- Custom Iconography
- Digital Merchandising
Packaging Design System: Developed a signature box with a distinct silhouette and strong brand blocking to anchor the system. An interchangeable topper system that allowed for quick theme changes across seasons, gifting, and limited editions.
Brand Refresh: Refinements to the logo, fonts, iconography, and messaging simplified the brand, positioning Sips by as your trusted friend in tea.
Explore further details in images.
