Four Corners beer brands drew inspiration from Lotería, adapting its modular system into a dynamic beer brand architecture. This approach created a unique visual identity that bridged cultures and connected people beyond beer.
- Brand Identity
- System
- Strategy
- Illustration
- Design
The transformation of beer brands into cards offered a playful way to discuss ingredients, flavors and culture by translating them into simple iconography paired with clever, informative names. This created an educational experience, offering the consumer a quick visual cue to learn about and remember the beer.
The custom illustrations, hand-drawn and painted, achieved an artful and unique visual style that beautifully captured the authentic, hand-crafted spirit of Four Corners' beers.
