When the brewery expanded into cans, the objective was to translate the Lotería-inspired beer cards into a scalable packaging system. The result was an award-winning design that became the brand’s most valuable and shareable asset.
- Brand Identity Expansion
- Brand Strategy & Positioning
- Packaging Design System
- Design
- Custom Illustrations
- Asset Creation for Digital + Retail
Every angle of the can was designed to inform and delight, both in-hand and at shelf. The structured system brought visual consistency and impact at shelf, uniting a family of beer brands while allowing each to develop its own personality.
