This female-founded tea discovery service connects tea drinkers to brands worldwide through a personalized monthly subscription box. The identity was refined and elevated through packaging design, with a custom heart-and-leaf pattern, and subtle logo adjustments.
- Brand Naming
- Packaging Design
- Visual Identity Refinement
- Design
The brand name was crafted to visually and verbally harmonize with a wide range of tea brands. Each subscription box featured a charming pattern of hearts and tea leaves to resemble wrapping paper - delivering the gift of tea every month.
See here for brand refresh and new tea discovery boxes.
