Four Corners’ craft malt liquor was strategically designed for C-Stores and Independent channels, leveraging consumer insights that identified high ABV as a top purchase driver in the category.
- Brand Identity
- Brand Strategy & Positioning
- Packaging Design
- Custom Font
- Asset Creation for Digital + Retail
- Branded Merch
- Events & Activations
This presented the challenge of prominently highlighting the ABV on the front label while adhering to regulatory constraints. As a result, we turned this obstacle into a branding opportunity, and cleverly integrated the ABV and style into the beer’s name, creating a distinctive and market-aligned product.
The tall 19.2 oz can provided the ideal canvas to amplify the beer’s defining feature, capturing attention and educating shoppers. To elevate the brand’s visual identity, I created a custom typeface inspired by the Old English font face, blending modern, bold, and traditional elements to perfectly embody the OG style of the beer inside.
