Buchalada created an opportunity for Four Corners to innovate beyond beer, adapt to industry trends, and reach a broader audience. Designed as a brand extension but intentionally distinct, it invited people to see another side of the brewing company.
- Brand Identity
- Brand Strategy & Positioning
- Packaging Design System
- Custom Illustrations & Fonts
- Launch Strategy
- Social Media Strategy
- Asset Creation for Digital + Retail
- Experiential Design
- Branded Merch
The visual system retained key connections to the core brand through flavor illustrations and a custom font adapted from a primary typeface. The rooster was given an eye to reflect elevated consciousness and express the brand’s motto, “Eyes to the sky, feet on the ground.” This concept of duality carried through the brand’s voice, design, and product.
