Tree Hive® is the happy marriage of the co-founders’ favorite things: pure Vermont maple syrup + 100% Texas honey. I saw an opportunity to play off that union, resulting in a design that balanced charm + shelf clarity.
- Brand Identity
- Packaging Design
- Messaging Hierarchy
- Custom Illustration / Icon
- Design
The logo combined a maple leaf + beehive, visually capturing the product story in a single, ownable mark. Bright yellow stood out at store shelf, while bold typography and a clear hierarchy of information set expectations.
Tree Hive® has become a beloved Austin brand, earning enthusiastic placement on the shelves of major retailers like Whole Foods, Walmart, HEB, Central Market, Royal Blue Grocery, Tom Thumb, and Albertsons.
